Five articles that give you the clearest picture of what your website is missing and what to fix first, organized by situation.
Essential reading. Each article below notes who it is written for.
The three structural things that separate websites that generate leads from websites that just exist. Required reading before you change anything else on your site.
If your headline tries to be clever, you’re losing people in the first three seconds. Here’s how to fix it, with real examples from service business websites.
The four most common funnel failures and the specific fix for each. If you’re running ads and not getting results, start here.
The three numbers that actually matter: visitors, form submissions, conversion rate. How to track them without hiring a developer or spending a week in Google Analytics.
The eight sections every service business homepage needs, in the exact order they need to appear. This is the framework I use for every client site I build.
By business type.
If you do landscaping, HVAC, roofing, plumbing, remodeling, or any trade, your biggest problem is usually trust signals and local SEO. Start here.
Med spa, law firm, tattoo studio, salon, tutoring: your biggest challenge is showing up locally and converting mobile visitors. Start here.
Your biggest problem is differentiation and authority positioning. Every coach has the same site. Here’s how to not be that coach.
If you want to talk about your specific website and what it’s missing, book a 30-minute strategy call. I’ll tell you exactly what needs to change.