I already have a website. Why would I rebuild?

Having a website is not the same as having one that builds trust and converts. If your site looks outdated, loads slowly on mobile, or does not clearly communicate why someone should hire you — it is quietly costing you leads every day. The question is not whether you have a site. It is whether your site is working.

I have been burned before. How is this different?

I use clear milestones and checkpoints throughout the project. You see progress every week, give feedback at defined stages, and always know what is next and why it matters. I also build around conversion and tracking, so results are measurable — not just my opinion that it looks good.

Can I just use a template or AI?

You can. But tools do not build systems. Strategy and structure do. A template does not know your industry, your customers, or what makes people in your market trust a business enough to call. And it does not know how to set up tracking, local SEO, and conversion pathways specific to your service area.

How long does this take?

Most projects are completed in 2 to 4 weeks from kickoff to launch. The timeline depends on how quickly you provide feedback and content. I move fast because I respect your time — and because a site in development is not generating leads.

What platform do you build on?

I build on whatever platform best serves the project — typically Next.js for custom performance-driven sites, WordPress for clients who need to self-edit frequently, or dedicated landing page platforms for funnels. I recommend based on your needs, not my preference.

Do you do SEO?

Every site I build includes on-page SEO fundamentals: proper title tags, meta descriptions, heading structure, image alt text, schema markup, and local SEO page structure. For ongoing SEO campaigns, I can include that in a monthly retainer.

What if I need video production too?

My brother Brandon and I run The Borrego Brothers, a commercial video production company in Austin. If your brand needs video content alongside a new website, we handle both under one roof.

Can you help with my existing site or do I need a full rebuild?

Both. Some sites just need strategic updates — better copy, a clearer call to action, faster load times, mobile fixes. Others need a ground-up rebuild. I will tell you honestly which one yours needs after I see it.

Do you work with businesses outside of Austin?

Yes. About half my clients are in Austin and half are nationwide. The process is the same whether you are down the street or across the country.

What do I need to prepare before we start?

Not much. Access to your current hosting and domain, your logo files if you have them, and any photos of your work or team. I handle the rest — copy direction, structure, design, and development.

Straight answers to common questions