Resources
Resources for business owners who want their website to actually work
I write about what I know — building websites that convert for service businesses. No fluff. No theory. Just what works.
Topics
Four things that actually move the needle
Every article on this site fits under one of these four topics. Start with the one most relevant to where you are right now.
Website Conversion
Why most websites don't generate leads — and the structural changes that fix it. Trust signals, page architecture, mobile optimization, and the one thing every high-converting page has in common.
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Funnels
What a funnel actually is, why service businesses need them, and how to build one that closes clients. From landing page anatomy to where most funnels break down.
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Tracking & Tech
The only tools you actually need, set up correctly. Google Analytics, call tracking, form tracking, CRM basics — without the overcomplicated tech stack nobody maintains.
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Copy & Messaging
Your copy does more selling than your design. Frameworks for clear, converting headlines, homepage structure, and messaging that works across every page on your site.
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New here? Start with these
A curated list of the five most important reads — organized by what kind of business you run and where you are stuck right now.
Start here →
Recommended tools
The tools I actually use and recommend — hosting, analytics, forms, CRM, email, scheduling. One recommendation per category, no overcomplication.
See the list →
Why these resources exist
Built from 500+ real projects
I have been building websites for service businesses for 15 years. After 500+ projects I have noticed the same patterns — the same things that consistently work and the same mistakes that consistently cost business owners leads they never know they lost.
These articles are a way to share that working knowledge. If you read them and want to talk about your specific situation, book a strategy call.